A Journey Towards Sustainability

With over 20 years of marketing experience in the music and sports sectors, our founder has honed expertise in negotiating and activating sponsorship rights for B2C brands, leading experiential marketing campaigns, and producing artist and brand collaborations.

Her career has allowed her to work with prominent brands such as Bacardi, Beats by Dre, Puma, and Volvo Ocean Race, managing projects from concept to completion with a strong focus on sustainability. This journey has given her a deep understanding of the industry’s impact on waste and CO2 emissions, driving her passion for integrating sustainable solutions into event management.